SWA #4

http://www.cartype.com/pics/5606/full/aston-martin_one-77_ad_08.jpeg
http://chivethethrottle.files.wordpress.com/2011/02/car-ads-500-add23wtmk1.jpg
1. I'm comparing two high end sports car ads. I found them on the internet both on car websites.
2. The audience is car enthusiasts, people obsessed with cars. People that really know what they're talking about. And usually the people who would buy these cars comes from this base of people.
3.
The Aston Martin-
Very simple black background, no flashy effects just a slight reflection of the car on what appears to be a black marble floor. The text says "Adding a piece of art adds value for life." "Body- Handmade aluminum" "Backbone- Carbon fiber" "Heart- 7.0 Liter 12 Cylinder."
The Benz-
Very similar black background but it appears to be sitting on black tarmac. The car has one of it's gull wing doors opened. The text says "A cockpit. Engine. Two wings. Is it still a car?"
4. The very sleek design of both of the ads made me pick these ads. While everyone is going gaga over new hybrids its nice to see somebody sticking to the reason we have cars. For speed, for elegance, for status. And these ads really play to that, they both don't mess around, no hidden motives. They just lay it out, buy our car because it's beautifully made, buy our car because it's the best and because in it you too can be the best. And let's face it buy our car because it can go fast and we know you want to go fast.